I am currently a Senior UX/UI Designer for zennioptical.com, in Novato, CA . I love playing outside, creating things, and collecting old maps. I share my life with my wonderful wife Erika and our sweet dog Daisy. 


Work Experience

MARCH 2015- PRESENT

Senior UX/UI Designer at Zenni Optical- ZenniOptical.com

  • Run user-experience tests and define actionable strategies for site improvements
  • Lead projects from wire-frame, through design and prototyping, to front-end development and launch
  • Art direction and UI production of campaign collections and kids portal

October 2012- March 2015

Lead Art Director at The Engine is Red - TheEngineIsRed.com

  • Management of six person design team including hiring and training
  • UX/UI and business strategy specialist
  • Project strategy, branding, and campaign execution for multiple national and international companies

Key clients include:
Medtronic, Enphase Energy, World Centric, Redishade, Guide Dogs for the Blind, Ganau, Mendocino Forest Products
 

December 2009 - August 2012

Art Director at The Nevada Commission on Tourism - TravelNevada.com

  •   Web & application UI design
  •   Print, web, and email marketing design and development
  •   Commercial art direction
  •   Photography & video production

July 2007 - December 2008

Production Artist & Designer at PMH Advertising - PMHadv.com

  •   Production of print, web & commercial advertising 
  •   Product branding and implementation across digital and print platforms
  •  Web design and development

Key Clients Include: 
Target, Bud Select, Champion C9, Converse One Star, Shaun White, Go International


Education

2003- 2007

The University of Minnesota, Duluth

BFA Majors: Graphic Design & Studio Art
Minor: Marketing


Awards and Accolades

Web Marketing Association Web Awards
Outstanding Hospitality Website - Timber Ridge Senior Living Community
Designers: Tony Vitali and Greg Horton

2015

 

2014

Web Marketing Association Web Awards
Best Advertising Website - TheEngineisRed.com
Best Industry Website - GetRedwood.com
Best Industry Website, Runner Up - QKA.com

 

2013

AWWWARDS Honorable Mention and Site of the Day - Ganau.com

Designers: Ryan Walker, Tony Vitali and Mitch Kelly

 

2012

ADDY Award - Best 30 second Spot- Travel Industry 
Creative Director: Todd Fishbaugher
Art Director: Tony Vitali
Production: Deep Roots Media and Corey Rich Productions


Skills and Tools

Digital Art Direction,UX/UI Design, Photography, Print Design, Creative Brand Strategies, Advertising Campaigns, Product Design, App Design, Creative Team Management,  HTML & CSS, Sketch, InVision, Brackets, Bootstrap, Adobe Creative Suite - Photoshop, Illustrator, InDesign, Lightroom, Flash, Final Cut Pro, Motion