Well, Hello There.
Nice of you to visit.
Well, Hello There. Nice of you to visit.
I turn complex problems into products people can actually use.
I’m a product and experience leader working at the intersection of strategy, design, growth, and technology.
For nearly two decades, I’ve helped teams figure out what to build, why it matters, and how to bring it to life — from digital products and ecommerce platforms to complex B2B experiences used by some of the world’s largest organizations.
Strategy when it's fuzzy. Design when it gets real.
My best work tends to start with a complicated problem.
I help teams make sense of it — understanding customers, defining the opportunity, aligning people around a direction, and turning that direction into something we can test, build, and improve.
Depending on the problem, that might mean facilitating a strategy workshop, defining a product experience, prototyping a new idea, working through a design system, partnering with engineering, or getting into the details of the interface.
Product Strategy · Experience Design · UX Strategy · Growth · Facilitation · Prototyping · Design Systems
Selected Work
A few examples of how I approach products, platforms, and complex customer experiences.
Building the next generation of Ansys.com
Product Strategy · UX · Design Systems · Growth
Helping rethink a massive enterprise web ecosystem while creating the systems, research practices, and product strategy needed to move from a legacy platform to a modern digital experience.
Making cancer information easier to navigate
Experience Strategy · Mobile UX · Content Strategy
Redesigning complex cancer information around the needs of patients — creating a mobile-first experience that made critical information easier to understand and act on.
Rethinking how people buy prescription glasses online
Product Strategy · Mobile Commerce · UX Leadership
What started as a request for a mobile app became an opportunity to rethink Zenni's core purchasing experience — and help modernize the technology behind it.
I've spent my career moving between making the work and leading the work.I've been an individual contributor, product owner, consultant, design director, team builder, facilitator, and strategist. I've worked inside startups, agencies, high-growth ecommerce companies, healthcare organizations, and global technology companies.
That range has taught me how to zoom out far enough to understand the system — and zoom back in far enough to make something better.
18+ years designing products and experiences
B2B + D2C + Healthcare + Ecommerce
Startups → Fortune 100
I've worked from both sides of the whiteboard
How I work
01
Find the real problem.The request isn't always the problem. I like digging underneath the brief to understand what customers need, what the business needs, and what's actually getting in the way.
Make it tangible.02
Strategy gets much easier to discuss when people can see it. I use prototypes, diagrams, workshops, research, and design to turn abstract ideas into things teams can react to.
03
Bring people with you.Great products rarely come from one discipline. I like working in the messy middle between product, design, engineering, content, marketing, and leadership.
Keep improving.04
Launch isn't the finish line. Test, learn, simplify, improve, repeat.
Let's make something better.
I'm interested in ambitious product, experience, strategy, and innovation work — particularly with teams solving complicated problems that matter.