I am currently working as a design consultant with zennioptical.com. I am always open to hearing about new projects.  When I am not hard at work, I love playing outside, making things, and collecting old maps. I share my life with my wonderful wife Erika and our two dogs Daisy and Enzo. 

Work Experience

MARCH 2015- June 2017

Senior UX/UI Designer at Zenni Optical- ZenniOptical.com

  • Run user-experience tests and define actionable strategies for site improvements

  • Lead projects from wire-frame, through design and prototyping, to front-end development and launch

  • Art direction and UI production of campaign collections and kids portal

October 2012- March 2015

Lead Art Director at The Engine is Red - TheEngineIsRed.com

  • Management of six person design team including hiring and training

  • UX/UI and business strategy specialist

  • Project strategy, branding, and campaign execution for multiple national and international companies

Key clients include:
Medtronic, Enphase Energy, World Centric, Redishade, Guide Dogs for the Blind, Ganau, Mendocino Forest Products

December 2009 - August 2012

Art Director at The Nevada Commission on Tourism - TravelNevada.com

  • Web & application UI design

  • Print, web, and email marketing design and development

  • Commercial art direction

  • Photography & video production

July 2007 - December 2008

Production Artist & Designer at PMH Advertising - PMHadv.com

  • Production of print, web & commercial advertising

  • Product branding and implementation across digital and print platforms

  • Web design and development

Key Clients Include: 
Target, Bud Select, Champion C9, Converse One Star, Shaun White, Go International


2003- 2007

The University of Minnesota, Duluth

BFA Majors: Graphic Design & Studio Art
Minor: Marketing

Awards and Accolades

Web Marketing Association Web Awards
Outstanding Hospitality Website - Timber Ridge Senior Living Community
Designers: Tony Vitali and Greg Horton




Web Marketing Association Web Awards
Best Advertising Website - TheEngineisRed.com
Best Industry Website - GetRedwood.com
Best Industry Website, Runner Up - QKA.com



AWWWARDS Honorable Mention and Site of the Day - Ganau.com

Designers: Ryan Walker, Tony Vitali and Mitch Kelly



ADDY Award - Best 30 second Spot- Travel Industry 
Creative Director: Todd Fishbaugher
Art Director: Tony Vitali
Production: Deep Roots Media and Corey Rich Productions

Skills and Tools

Digital Art Direction,UX/UI Design, Photography, Print Design, Creative Brand Strategies, Advertising Campaigns, Product Design, App Design, Creative Team Management,  HTML & CSS, Sketch, InVision, Brackets, Bootstrap, Adobe Creative Suite - Photoshop, Illustrator, InDesign, Lightroom, Flash, Final Cut Pro, Motion