WorkDifferent problems.
Same approach.
I’ve spent my career working on complicated products and experiences across enterprise technology, healthcare, e-commerce, startups, and consumer brands.
The outputs change.
The way I approach the work doesn't.
Understand the problem. Get the right people involved. Make ideas tangible. Test assumptions. Build what matters. Keep improving.
FEATURED PROJECTS
Building the next generation of Ansys.com
Helping rethink a massive enterprise web ecosystem while creating the systems, research practices, and product strategy needed to move from a legacy platform to a modern digital experience.
Product Strategy · UX · Design Systems · Growth
Making cancer information easier to navigate
Redesigning complex cancer information around the needs of patients — creating a mobile-first experience that made critical information easier to understand and act on.
Experience Strategy · Mobile UX · Content Strategy
Rethinking how people buy prescription glasses online
What started as a request for a mobile app became an opportunity to rethink Zenni's core purchasing experience — and help modernize the technology behind it.
Product Strategy · Mobile Commerce · UX Leadership
Turning a campaign into a digital experience
A high-profile space campaign needed a digital home worthy of the story. I helped turn a traditional campaign brief into an immersive content experience — and create new capabilities the larger web platform could reuse. We even won an award.
Experience Strategy · Content Strategy · UX · Storytelling
More Work.
My career didn't start with enterprise platforms.
Along the way I've designed e-commerce experiences, launched digital products from scratch, built brands, created design systems, led creative teams, worked with startups, art-directed global campaigns, and occasionally made some pretty good logo.
That range is still an important part of how I think.
Project Archive…
Zenni Optical Kids Portal
How we increased the sales of kids glasses by more than $14M in one year. View Full Case Study
Brand Work
Responsive UX / UI Design
Zenni Optical - California 'North Coast' Collection
The North Coast Collection was our way of introducing a curated selection of glasses to customers on ZenniOptical.com. Through customer interviews and user experience testing, we concluded that Zenni customers were experiencing difficulty finding what they were looking for, due to the large number of glasses and poor methods of filtering. While filtering was getting addressed in another site-wide project, we decided to launch a collection that highlighted the place we love and call home. To date, the frames featured in this collection are still Zenni's highest selling products, purchased up to 15x more often than any other pairs and generating over $4.2M in sales (in the first year). I was the art director and sole UX / UI designer on the project.
Ganau Worldwide
One of the largest producers of wine corks in the world, Ganau combines eight decades of experience with the latest technology to produce the finest corks on the market. This responsive brochure website was designed to be as clean as possible while elevating the cork products and telling the Ganau brand story. I helped designed this site at The Engine is Red with Ryan Walker, Chris Denny, and Mitch Kelly. Check it out now at ganau.com
Humboldt Redwood
The Humboldt Redwood website was a part of a trio of sites designed and built for Mendocino Forest Products. This responsive web site, with an e-commerce add-on, is skinnable for the three brands that they own. I was responsible for the UI/UX of all three sites and created this work at The Engine Is Red. Check them out here GetRedwood.comAllWeatherWood.comMfp.com
Logos
