I am a design leader specializing in UX / Product Design with a passion for process, collaboration, and systems thinking. I love running experiments, learning from trying new things and, solving complex problems with intuitive design solutions. I have worked with small startups, scaling tech disruptors, and Fortune 100 companies. I'm an empathetic leader, an avid learner, and endlessly curious about the world.
Latest Case Studies
Zenni Optical Kids Portal
I was tasked with leading the design of the kids landing page experience on ZenniOptical.com. We focused on educating parents and kids about eyeglasses and guided them in the process of purchasing them online. Easy size classification, a clear explanation of features, and a new 3-step-guide to purchasing boosted the sales of kids' glasses from ~3.4% of our revenue to over 14%. View Full Case Study
Latest Brand Work
Zenni Brand Spots
Part of my responsibility at Zenni included top-funnel brand spots. Here’s a look at a few of the latest I helped work on. Please note that these are in collaboration with many internal teams and external agency support.
Responsive UX / UI Design
Zenni Optical - California 'North Coast' Collection
The North Coast Collection was our way of introducing a curated selection of glasses to customers on ZenniOptical.com. Through customer interviews and user experience testing, we concluded that Zenni customers were experiencing difficulty finding what they were looking for, due to the large number of glasses and poor methods of filtering. While filtering was getting addressed in another site-wide project, we decided to launch a collection that highlighted the place we love and call home. To date, the frames featured in this collection are still Zenni's highest selling products, purchased up to 15x more often than any other pairs and generating over $4.2M in sales (in the first year). I was the art director and sole UX / UI designer on the project.
Ganau Worldwide
One of the largest producers of wine corks in the world, Ganau combines eight decades of experience with the latest technology to produce the finest corks on the market. This responsive brochure website was designed to be as clean as possible while elevating the cork products and telling the Ganau brand story. I helped designed this site at The Engine is Red with Ryan Walker, Chris Denny, and Mitch Kelly. Check it out now at ganau.com
Humboldt Redwood
The Humboldt Redwood website was a part of a trio of sites designed and built for Mendocino Forest Products. This responsive web site, with an e-commerce add-on, is skinnable for the three brands that they own. I was responsible for the UI/UX of all three sites and created this work at The Engine Is Red. Check them out here GetRedwood.com AllWeatherWood.com Mfp.com
UI Projects
Here are a few other responsive web projects that I helped create.
LOGO Design
Great brands are more than just logos and color palettes.
Request the case study to learn more about my brand process.