Working with a large range of clients from bootstrapped Start-Ups to Fortune 100 Companies, my design skills cross many platforms including UX/UI, product, print, branding, photography, and video production. I have a strong eye for intelligent design and appreciate great taste. I believe in a strategy-first approach, and likes to boil design down to its purest form.
User experience and interface design
Zenni Optical - California 'North Coast' Collection
The North Coast Collection was our way of introducing a curated selection of glasses to customers on ZenniOptical.com. Through customer interviews and user experience testing, we concluded that Zenni customers were experiencing difficulty finding what they were looking for, due to the large number of glasses and poor methods of filtering. While filtering was getting addressed in another site-wide project, we decided to launch a collection that highlighted the place we love and call home. To date, the frames featured in this collection are still Zenni's highest selling products, purchased up to 15x more often than any other pairs and generating over $4.2M in sales. I managed the art direction and UX / UI of the project.
Zenni Optical Kids Portal
I was tasked with leading the design of a kids landing page on ZenniOptical.com. We focused on educating parents and kids about eye glasses and guided them in the process of purchasing glasses online. Easy size classification, a clear explanations of features, and a new 3-step-guide to purchasing boosted the sales of kids' glasses from 2% of our revenue to over 14%.
One of the largest producers of wine corks in the world, Ganau combines eight decades of experience with the latest technology to produce the finest corks on the market. This responsive brochure website was designed to be as clean as possible while elevating the cork products and telling the Ganau brand story. I designed this site with the help of Ryan Walker &Mitch Kelly. Check it out now at ganau.com
The Humboldt Redwood website was a part of a trio of sites designed and built for Mendocino Forest Products. The sites were meant to be responsive, with an e-commerce add-on and also skinnable for the three brands that they own. I was responsible for the UI/UX of all three sites. Check each site here GetRedwood.com AllWeatherWood.com Mfp.com
Other UI Projects
Here are a few other responsive web projects that I worked on over the past couple years.